01 / CONTINUITY
What should
endure.
Protect the truths
people still value.
UNSEEN FORCES / INDEPENDENT ADVISORY
CREATIVITY. EXPERIENCE. RELEVANCE.
CREATIVITY. EXPERIENCE. RELEVANCE.
UNSEEN
FORCES
An advisory practice
for relevance.
POSSIBILITY
IN MOTION
IN MOTION
ERIC CHIA / 2026SCROLL TO REVEAL ↓
01 / A SIMPLE BELIEFA POINT OF VIEW
The future
belongs to those
who stay relevant.
But relevance doesn’t come from chasing everything new or holding too tightly to the past.
UNSEEN FORCESHOLD ON. LOOK AHEAD.
DIFFERENT PARTS.
ONE SHARED EXPERIENCE.
ONE SHARED EXPERIENCE.
02 / THE DISCONNECT
Customers
experience
one company.
BRANDPRODUCTEXPERIENCE
Organisations often
operate as many.
The gap is where relevance gets lost.
UNSEEN FORCESCONNECT WHAT PEOPLE ALREADY EXPERIENCE.
03 / RELEVANCE IS A JUDGEMENT
It comes from
understanding.
What should
＋
02 / ATTENTIONWhat matters
now.
Read the shifts already
changing behaviour.
＋
03 / POSSIBILITYWhat is
emerging next.
Make the new meaningful.
More than merely novel.
UNSEEN FORCESTHE INTELLIGENCE TO HOLD ALL THREE.
04 / THE FORCES WE BRING TOGETHERDIFFERENCE CREATES POSSIBILITY
We work within
the tensions.
×
Brand×Product
Creativity×Technology
Human judgement×AI
Eastern values×Western thinking
UNSEEN FORCESNOT OPPOSITES. OPENINGS.
05 / OUR PROPOSITION
We help
organisations
stay relevant
by connecting the forces that shape
how people experience them.
Experiences that people continue to value.
Organisations that can continue to grow.
ONE LENS. A SHARED EXPERIENCE.
UNSEEN FORCESINDEPENDENT PERSPECTIVE. CONNECTED THINKING.
06 / WHERE WE INTERVENE
At the moments
that matter.
Clarify ↗
A sharper proposition, narrative
and experience ambition.
Connect ↗
Brand, product and customer
experience working as one.
Create ↗
Signature experiences, concepts
and new expressions of value.
Advise ↗
Senior judgement at pivotal
creative and technology decisions.
UNSEEN FORCESEXPERIENCE AND RELEVANCE, AT STAKE.
A WORLD OF DIFFERENT PERSPECTIVES.
LONDON / GLOBAL OUTLOOK
LONDON / GLOBAL OUTLOOK
07 / ERIC CHIA
25+
years of
joining the dots.
At the intersection of creativity,
experience and technology.
- DIGITAS UK
- Executive Creative Director
- PUBLICIS GROUPE
- Network perspective
- GLOBAL BRANDS
- Complex, high-stakes work
Independent enough to see the whole.
Experienced enough to know what matters.
UNSEEN FORCESA SENIOR PARTNER IN THE ROOM.
08 / HOW WE WORK
Small senior teams.
Direct access.
Clear outcomes.
UF
Focused sprint
A defined question.
A decisive point of view.
Advisory partnership
Ongoing counsel for leaders
at consequential moments.
Embedded leadership
Interim senior leadership
for a pivotal chapter.
UNSEEN FORCESTHE RIGHT SHAPE FOLLOWS THE PROBLEM.
09 / WHAT COMES NEXT
Relevance is shaped
between what endures
and what emerges.
Let’s make those
forces visible.
UNSEEN FORCESERIC CHIA
INDEPENDENT ADVISORY
INDEPENDENT ADVISORY
THE FUTURE BELONGS TO THOSE WHO STAY RELEVANT.2026